Harris Interactive Appoints Stefan Schmelcher as President of Global Loyalty Solutions
Former TNS Director for Stakeholder Management to take key role in new global loyalty practice
ROCHESTER, N.Y. & NEW YORK--(BUSINESS WIRE)--Mar. 3, 2009--
Interactive® (NASDAQ: HPOL) today announced the appointment of
Stefan Schmelcher as President, Global Loyalty Solutions which includes
the U.S., Canada, UK, France and Germany along with Singapore and Hong
He will have primary responsibility worldwide for developing and
implementing the strategy and tactics for the Harris Interactive global
loyalty practice and its newly-formed center of excellence. The center
of excellence is an incubator for innovation, thought leadership, and
high level consulting to enable clients to better manage and improve
their own customers’ experience.
Schmelcher brings more than fifteen years experience in the U.S. and
international market research industry and comes to Harris Interactive
from TNS Infratest in Munich, Germany. He will be based in Munich and
will report to George Terhanian, President of Global Solutions, New
York, N.Y. His appointment is effective March 3, 2009.
“Stefan joins us with an excellent record of accomplishment at building
client relationships and advising global companies on key loyalty
issues,” says Kimberly Till, President and CEO at Harris Interactive.
“Businesses today are facing rapid changes in market dynamics and Stefan
knows how to provide clients with effective business consulting services
with a strong focus on research-based customer touch point and
relationship management. This will make him an invaluable asset as he
builds out our loyalty practice worldwide.”
In his most recent role at TNS, one of the largest custom market
research firms in the U.S., Schmelcher assumed the role of Deputy
Managing Director, Stakeholder Management after returning from a one
year assignment as Head of Stakeholder Management North America with TNS
USA. In this position he had direct responsibility for key customer
segments in the Industry Products and Services sector. His key
responsibilities were client services and consulting, strategic planning
and business development. He also focused on the implementation of
customer relationship strategies, employee commitment as well as
corporate reputation programs with the objective of integrating
marketing research information into decision making processes.
Additionally, he was responsible for Strategic Innovation and Portfolio
Management in TNS’ Global TRI*M Center, which is the Center of
Excellence for TNS’ stakeholder management solutions.
Schmelcher has consulted with many of the world’s leading companies in
business-to-business and business-to-consumers markets. His experience
spans several industries that include: IT, telecom, oil and gas,
automotive, the financial sector and manufacturing as well as the
airline industry and retail business. He is a frequent speaker at
international customer experience and relationship conferences.
Schmelcher is a native of Germany and holds degrees in Economics and
Mathematics from the University of Augsburg, Germany.
About Harris Interactive
Interactive is a global leader in custom market research. With a
long and rich history in multimodal research that is powered by our
science and technology, we assist clients in achieving business results.
Harris Interactive serves clients globally through our North American,
European and Asian offices and a network of independent market research
firms. For more information, please visit www.harrisinteractive.com.
Harris Interactive, Inc. 03/09
Source: Harris Interactive, Inc.
Carol Fricke, 585-272-8400
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